Of course not! However, article marketing is beneficial to the life of your business versus daily like PPC. Let me explain:
Pay per click has daily fees because you are charged for every single click. For example, if you're website receives 100 clicks a day, it would cost you anywhere from $100-$350 a day for just one keyword. I can't count the number of times I have been told by my clients that pay per click wasn't worth the investment for them. Needless to say, they have been enjoying their article marketing campaigns for some time now.
To understand article marketing, it's vital that you absorb it's true definition. What is article marketing? Article marketing is like your "safe" investments and even better, it will pay you back for your business's lifetime. It's really simple. Once you purchase your articles, the rights are completely yours and they can be submitted to top directories. In fact, you can even use the articles on your website or anywhere else that you would like. It's like getting double the product for one price and it gets better.
How does it get better? Because, the copyright is now yours, that means for the lifetime of these articles, they will be directing traffic back to your website. Think about it! Is ten articles that you paid $195 for worth getting lifetime links out of? Of course it is, even if it is only generating you twenty hits a month for the rest of your business's life. I don't know about you, but if you only sold your product to one of the twenty, you'd still come out way ahead considering it will be working for you indefinitely. And the hits you get will be way more genuine and organic because these are usually people searching for information before purchasing. Article marketing is an investment and it's important that every website owner understands the longevity of this strategy.
So, what about pay per click? There's not necessarily anything wrong per say with pay per click, but it can be a high risk game. Because you're charged for every click, you have to depend on it generating enough sales to cover the expensive fees associated with pay per click. I do believe pay per click can fit into some businesses and be successful, but article marketing is a win-win situation for everyone involved, not to mention you are planting seeds that will grow as plants for the rest of your business's life.
Does article marketing help my search engine rankings? Absolutely! Each article includes a resource box at the bottom. The resource box can contain 2 links and these links are created using your keywords as anchor text. By linking keywords, the search engines see your site as an important resource on the designated keywords and therefore increase your search engine ranking. The more articles with linked keywords, the more important your website appears to the search engines.
Do I get to be the author because the articles are ghostwritten? Yes! That's one of the best perks of article marketing. It doesn't matter if it is your name, your pen name, your company's owner name, or your dog's name, you make that decision. In addition, the articles will be written in a style that is designed to educate and inform your readers.
In the end, you look like the expert for making a safe investment with article marketing. Article marketing is not the only content that can work for you. It is important to create content in a variety of ways such as blogs, PRs, and making sure your web content is up to par.
Valerie Mellema
President
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