Four Things to Know About SEO Article Writing

SEO article writing is indeed a smart way to market your company online.  However, there are some misconceptions floating around on the net as to what SEO is and what it can do.  Take it from me, an SEO consultant, who has worked in the business for a number of years—there is a lot more to online sales than just writing a few good articles.  Here are four things to know about Search Engine Optimization.

1. SEO must speak directly to the audience.

Buying prewritten articles or republishing articles is the cheap alternative to ordering SEO packages.  However, these articles do not communicate directly to the reader.  They do not motivate people to take action and they build no sort of foundation.  You can also group “spinning articles” and generic articles into this category.  If you can’t communicate directly to your reader then you cannot make sales.

2. SEO requires some technical expertise.

 

You can’t simply write a few articles for your website and expect your company to take off.  Each page of your website has to be optimized.  Your site has to be submitted to search engines.  Your keywords must be carefully researched and strategically inserted into each article.  Half of SEO article writing is in good content and the other half is in formatting, following guidelines and keeping a pulse of the search engine industry.

3. SEO is not self-promoting.

There are some cases in which a website owner might publish a self-promotional article.  In general though, promoting your company name in each article is not a good idea.  It gets you disqualified from all the major article directories.  When battling it out in web copy, you lose in head-to-head competition with other sites that have more informative content.  Besides, the audience just doesn’t buy it most of the time.  Good SEO article writing is educational; it gives people a reason to click on your site besides just lots of yelling. 

4. Great SEO article writing also requires a full campaign.

It’s not enough to write a few great articles and then retire from the business.  You have to regularly feed the major search engines with good content.  You also have to submit to multiple article directories and try a variety of article types, such as press releases, blogging, long essays and short blurbs.  In business, you have to experiment to see what makes your audience respond. 

SEO article writing can help you in all of these matters.  Contact an SEO consultant to learn about pricing and packages.

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Why Should You Hire an Ebook Writer?

What purpose does hiring an E-book writer serve, anyway?  An E-book is a book like any other, but it can be produced for dirt cheap in comparison to a print book.  Whereas publishing companies release books exclusively for profit, you have the option of creating your own E-books for profit or as a promotional item to boost sales to your main product. 

Some web owners make a killing off their E-books, selling them for $50 a piece.  Others may give away E-books are a purely promotional item.  As the reader looks at the book, he/she becomes more convinced that the product will work.  You basically have an extra 50-100 pages to persuade your target audience to buy.  This is one great advantage to hiring an E-book writer.

 

E-books are attractive and fun to read for an online audience.  The best and most successful E-books all have the same formula.  They have a small number of pages, a lot of pictures (which you can find for free by typing in “public domain photos”) and short non-cluttered paragraphs that are easy to read.  A lot of E-books also contain humor and personal experiences, which help to endear the salesperson (or web owner) to the target audience. 

How much will you pay for an E-book?  The price can vary, depending on the subject matter as well as how many pages you want.  Some SEO firms may offer a special deal on an E-book if you also request a full package with articles, blogs, press releases and Search Engine Optimization. 

The E-book writer you choose should be experienced in writing full books.  A book is not just an extra long article.  Some of these books can exceed 100 pages.  The writer must have be able to smoothly progress from one chapter to the next.  The flow of personal conversation must continue.  Topics in the book should be expertly reported but emotionally conveyed. 

You also have to beware of writers that plagiarize material.  The best defense against this and other similar problems is to enlist the help of an SEO firm.  An SEO firm doesn’t just lend you one writer.  The service gives its promise that the book will be completed by the time agreed upon and that the content will be of high quality.

Start taking advantage of the E-Book revolution by hiring an E-book writer!  Accelerate your product sales while also supplementing your income! 

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including SEO packages, article directory submission, SEO article writing, ghostwriting, eBook writing, travel writing, equine writing and more. 

Valerie Mellema

President

WordsYouWant.com

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Why Invest in Real Estate Ghostwriting?

Why use professional real estate ghostwriting when advertising real estate?  Are you kidding?  Writing (and all other avenues of sales) is what keeps the real estate business thriving.  It is amazing how many real estate websites today are still trying to sell their agencies and firms with a minimally decorated, under-written website.  Smiles and generic pictures do not get attention.  Words get attention.

Yes, a picture is worth a thousand words.  However, when a web surfer views that picture, those thousands of words might end up very different from the original intention.  For example, what do you see when you come upon the online image of an empty island resort?  You may think of all the beautiful sites and sounds around the area.  However, someone else might think of the scene as lonely or as deserted.  Suddenly this attractive image has cost you a possible sale.

You need real estate ghostwriting to help sell your acquisition.  A writer can help conjure up pleasant images of sunlight, warm temperatures, luxurious resorts and lots of fun with just a few words.  He or she can make the scenario spring to life.  Rest assured, the most successful real estate websites out there publish vivid and enlightening travel articles on a regular basis.

That said, real estate ghostwriting is not only practical for imagery.  Sometimes it’s the personal conversation that seals the deal.  You well know from personal experience that the tone and manner of the real estate agent can make or break a deal on a new piece of property.  Doesn’t the same logic apply for a real estate website? 

What kind of Real estate ghostwriting articles are you publishing?  Are they friendly and conversational?  If your articles are too fact based or consist of a lot of gibberish in between famous names, then you are not really selling anything to your public. 

Good real estate ghostwriting may consist of a lot of qualities; sometimes these articles need a touch of the dramatic.  Sometimes they need to be based in fact.  Sometimes humor and heart are the most important qualities.  True, you must know your audience in order to make the sale.  However, it’s a safe bet that your audience appreciates warmth, vivid imagery and a great deal of emotion when it comes to buying new property.  Is better quality writing worth a 10 million dollar sale?  Absolutely!

If you run a real estate website, then start looking into real estate ghostwriting to improve your search rankings.

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including SEO packages, article directory submission, SEO article writing, ghostwriting, eBook writing, travel writing, equine writing and more. 

Valerie Mellema

President

WordsYouWant.com

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Why an SEO Firm is Better Than an SEO Ghostwriter

If you are looking for help with your online marketing campaign then you have probably noticed the plethora of writers online ready to make your acquaintance.  What can an SEO ghostwriter do for you?  What is the difference between hiring an SEO writer individually and employing a firm?

First off, let us consider some of the most common problems that accompany an SEO ghostwriter found off Craigslist.  Writers that anonymously bid on projects have little responsibility.  Therefore, some writers will plagiarize material or just never fulfill an assignment despite their promise. Some writers are based overseas and speak or write limited English.  Others may lack professional experience or write a lot of gibberish that has nothing to do with the product. 

However, this is not to suggest that all independent writers are of poor quality.  However, there are still other factors that give an SEO firm the advantage.  An SEO ghostwriter usually only handles the writing aspect of the project.  That means that you as the webmaster have a lot of extra work to do.  You may have to submit articles to directories and optimize your website for better search rankings.

Unlike an individual SEO ghostwriter, a SEO firm offers optimization, article submission and even monthly ratings reports so you can track your success.  An SEO firm is in the business of optimization, not merely writing.  Therefore, an SEO consultant would be able to provide a detailed analysis of your website and explain any obstacles that might prevent your campaign from finding its audience.

You also have a bit of an insurance policy in place when you employ an SEO firm.  You have a guarantee of article delivery by the appropriate time.  If you are working with an individual writer, any number of circumstances could come up that might prevent the completion of the job.  The SEO ghostwriter could suddenly quit, suffer a family emergency, or take a sick day.  When you work with a firm, you have a number of writers at your disposal. 

In the end, remember that when you are publishing articles online you are not publishing content because it is well written and deserves an audience.  You are publishing content because it will help you gain traffic and sell your company.  A ghostwriter may be able to write a good article, but he or she cannot provide you with a full project like an SEO firm can.

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including SEO packages, article directory submission, SEO article writing, ghostwriting, eBook writing, travel writing, equine writing and more. 

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What Type of SEO Packages Are There?

One of the first things you will realize about Internet SEO marketing is that one good article just isn’t enough for a successful campaign.  Major search engines like Google and Yahoo look for new and original content on a daily basis.  If you publish one good article a year, you will be lucky if it makes even a peep in the overall market.  What works is providing a regular stream of good content on a regular basis.

This is why SEO companies do not merely sell articles, but entire SEO packages.  The company usually charges a monthly fee in exchange for a variety of articles, each one optimized for your success.  Packages may include more than just articles for the website; you can also expect press releases, articles for directories, blogs and e-books.  This is an ideal way to promote your site.

Remember, it doesn’t matter what type of product you are selling through SEO packages.  There is definitely a market out there for your subject.  What matters is how you communicate with your target audience.  In order to reach your audience you have to have a “big mouth” when it comes to creating new content on the Internet.  You can never have enough information, because your audience will never get bored reading about their subject of interest.  Furthermore, you are not necessarily communicating with the same audience every day.  You are publishing content for millions. 

You might want to think about your online presence (made more noticeable by SEO content) like an “open sign.”  If your customers never see that open sign, then they will probably never stop by.  However, if by way of SEO packages you are able to create a great deal of online content, then they will know your company by name.  

This is one of the major misconceptions about SEO packages, that you can create a successful web campaign using just a few expertly written articles.  Unless you’re highlighting a “niche” type of word, chances are nobody will even see your website with a minimal amount of content. 

Besides, even if you do find a lot of good content for your website, what about article directories?  What about press releases?  You can’t just copy and paste the same articles—search engines will disqualify your article for submitting duplicate content.  In this business, webmasters quickly realize that this is an involved task, and one that cannot easily be done alone.  If you feel the same way then try working with an SEO company and asking for low-price SEO packages.

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including SEO packages, article directory submission, SEO article writing, ghostwriting, eBook writing, travel writing, equine writing and more. 

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What Makes a Good SEO Ghostwriter?

There are a lot of writers out in cyberspace and each one of them can probably write a 400-word article on any subject.  If you, the webmaster, are looking for quality content to improve your search ranking, then by what criteria do you judge the work of your SEO ghostwriter?

First of all, the writer must speak fluent English.  This is a given, right?  Not necessarily.  Because of the increase in outsourcing, a lot of writers are being hired from outside the United States for regular work.  Some of them do not speak fluent English.  Even the ones that do speak fluent English may be at a natural disadvantage when compared to a U.S.-based writer.  After all, how can an SEO ghostwriter appreciate the local market or provide contemporary viewpoint for the average American reader if he or she lives overseas?

Second, the writer must be experienced.  This doesn’t necessarily mean that the writer must have personal experience in a given industry (though it always helps).  However, the SEO ghostwriter must have experience in researching subject matter and creating original and readable content.  Unfortunately, with the proliferation of cheap online writing, the quality of writing has dwindled.  It is not uncommon to find websites made of nothing but gibberish or very vague writing that has little do with the subject. 

This writing is not going to sell a product or a service.  It goes back to the old rules of sales—how can a salesperson possibly sell a product if he/she knows nothing about it?  This is the problem you encounter when you hire “cheap labor” online. 

Here is another vexing question: how can you tell if an SEO ghostwriter is qualified to write for your company?  Writers may very well present themselves as professional but in actuality, may plagiarize content.  There is one easy way to protect yourself from unscrupulous ghostwriters: contact an SEO firm.  The professional SEO firm can provide a guarantee of excellent writing quality.  An SEO firm can also make revisions as needed. 

An individual SEO ghostwriter doesn’t have much responsibility to a client.  Ghostwriters from a firm though make a commitment to their firm that they will put forth their best effort to satisfy the client.  Last but not least, an SEO firm can also perform Search Engine Optimization in addition to writing and submitting articles.  For more information, look for an SEO company and ask for a package deal.

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including SEO packages, article directory submission, SEO article writing, ghostwriting, eBook writing, travel writing, equine writing and more. 

Valerie Mellema

President

WordsYouWant.com

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What is Included in SEO Packages?

The first thing you will learn when you talk to an SEO specialist is that one article just isn’t enough to change the world.  Even if you write like William Shakespeare, your article will probably be forgotten in a day’s time.  (The Old English might alienate some of your audience for that matter)  This should illustrate a very simple truth when it comes to web marketing: it’s not just quality it is quantity.  In order to be successful online you need good content and a lot of it.  Enter SEO packages—a full campaign for your success. 

Like what exactly?  Well let’s consider some examples.  For starters, you want enough content to fill your website and also to submit to various article directories, which will help increase your traffic through linking.  400 word articles are a good standard to work with, since they are long enough to retain reader interest, but not too long to scare any casual viewers away.  A common schedule for SEO success is 10 400-word articles submitted to five top directories every two business days. 

SEO packages may also include shorter blogs, which help to liven up blog sites and websites.  Blogs are typically shorter than articles, running 250-300 words.  Press releases are an important tool that can help brand your company and announce your presence to the world.  Some web owners may even find it practical to start investing in e-books.

How complete would SEO packages be without a report on your monthly statistics?  It is not uncommon for SEO firms to include monthly reports on what traffic you are generating from article submissions.  Tracking your statistics is an important part of success in Search Engine Optimization.  Many web owners find it very convenient to delegate this job to the SEO firm rather than try to install complicated tracking software on their own. 

If you truly want to test the online market for your product and service then you owe it to yourself to try out SEO packages.  You cannot get a good idea of how the market works until you create a strong company presence.  This is the most common mistake would-be Internet masterminds make.  They overestimate the power of the “net” and expect to see instant results based on a few basic steps. 

Invest in SEO packages and see the difference a constant stream of good content will do for your business. 

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including SEO packages, article directory submission, SEO article writing, ghostwriting, eBook writing, travel writing, equine writing and more. 

Valerie Mellema

President

WordsYouWant.com

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