Friday, May 21, 2010

The Importance of SEO Article Marketing Strategies

It is story time again.  This story will help to prove a point about SEO article marketing strategies.  Once upon a time in the 1980s, there was a car dealer that really hit it big.  He must have sold twenty cars a week at the peak of his career.  In the 1990s, business was slower but still allowed him to maintain a comfortable living.  Then came the 2000s and business really started to come to a halt.  Why?  Easy—this old car dealer, as smooth a talker as he ever was, was still living in the 1980s.  Article marketing strategies were not totally non-existent back then, but certainly integral to success the way they are today.

He wasn’t looking towards the future.  In fact, he never really thought that Internet marketing would take off the way it did.  If you tried to talk to him about social media marketing today, it would be like trying to explain molecular science.  He much preferred to run his newspaper ads, sell cars by referral and generally get by from walk-in sales.  Who knows what happened to this 1980s hotshot.  Maybe he went the way of the Rubik’s Cube.  Maybe he retired and is living happily in Costa Rica.  Maybe the economic collapse of 2008 did him in for good.  Who knows?

The fact of the matter is that there are millions of businesses just like his, that are struggling even now.  Perhaps in 2009, business owners are aware of SEO article marketing strategies and Internet marketing, but maybe they just don’t know how to access it or where to begin.  They might not know anything about a website or about how to submit to an article directory.  They might not know EzineArticles from E-How. 

If you are one of these businesses, or know someone like this, then like the 1980s public service announcement once said, GET HELP NOW.  It’s time to swallow your pride and forget everything you thought you knew about marketing.  It’s time to start communicating with the audience of today through article marketing strategies.  The audience that is always online and frequenting websites like Google, Yahoo, MSN, CNN and even The Onion.

The best way to communicate with the audience of today is to invest time, money and energy in Search Engine Optimization and article marketing strategies.  This is the best way to get higher rankings in keyword searches and the best way to retain a human audience.  Rather than hire a ghostwriter individually, it might be more cost-effective to order an SEO package, complete with a series of articles, blogs and press releases.  For a low price you can get a full order of Internet marketing—the 2000 era marketing that will get you noticed in this cutthroat online society.

Valerie Mellema

President

WordsYouWant.com

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