Launch Party Giveaway!

For several months we’ve been behind the scenes creating a fresh and new look for Words You Want.  The animations are based on Troy and I personally and the the voices are our own.  We even had characters created for our services.  In celebration of our new site and animations, we decided to have a big virtual launch party.  To top off the celebration, we are giving away the following prizes fresh and new prizes:

55 inch Vizio LED Via Internet Apps HDTV

This TV is awesome.  Not only does it have an amazing picture, but it also has built-in WiFi.  All you need is a wireless Internet connection to access:

• Netflix
• Yahoo! Video
• Vudu
• Pandora
• Flickr
• Facebook
• Twitter
• Rhapsody
• NBA Game Time
• eBay
• Amazon Video On Demand
• CBS
• Showtime
• And more coming soon from Vizio

This television also has numerous HDMI connections for all of your Blu-Ray, DVD and video game needs, as well as a Bluetooth Remote with QWERTY keyboard.

International Winner: Should you win and be located out of the U.S. we will offer you the cash value of the TV or the option to buy a TV of equal value in your area. (Valued at $1748)

4 iPod Shuffles 2GB

 The new iPod shuffle uses voiceover to tell you the name of the artist and song that is playing and also announces the names of your playlists.  It’s the first music player that actually talks to you.  Holds up to 250 songs.  Colors may vary.

10 Words You Want Coffee Mugs 

These 15 oz. mugs will hold about 2 cups worth of coffee to get you running in the morning.  They also prevent spillage.

Visit http://blog.wordsyouwant.com to sign up!

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Four Common Mistakes in SEO Copywriting

No one ever said SEO copywriting was easy.  Then again, no one said it had to be cheap and unreadable!  Here are four common mistakes I see in SEO copywriting and why they make us all look bad.

1. Bad Spelling in SEO Copywriting

The greatest invention in the history of the world (okay, maybe #5 or #6) was spellchecker for Microsoft Word.  Yet, despite the ubiquity of MS Word, there are still numerous websites out there that feature bad spelling and grammar.  The average customer, assuming he or she has a high school education or above, will probably lose interest after reading six or seven mistakes in a single paragraph.  Especially if the company is advertising a book on “How to Get Published.” 

2. Boring Articles in SEO Copywriting

Since when did articles becoming so commonplace, so passionless, so boring?  Imagine The New Yorker or Reader’s Digest printing an article that said nothing in particular or gave no special insight into anything.  Wouldn’t millions of readers complain or cancel their subscriptions?  Why should the web be any different?  If anything, we web writers should be aspiring for higher quality than print, considering that the Internet is the most visited entertainment medium in the new age.

3. Shameless Plugs in SEO Copywriting

 

There’s nothing wrong with a little “plugging” in SEO, but it does you no favors if you fill your entire page with nothing but hearsay, bragging and salesman talk.  People want to communicate.  When you’re barking at people to buy your products, the communication is largely one-sided.  Converse with your customers; address their concerns and talk about subjects that are of interest to them.

4. A Lack of Pictures

SEO copywriting is not just about words.  Every other medium (radio, TV, newspaper) all utilize images and sounds, where applicable.  There are many websites that fail to inspire interest from their audience because they cram so many words into a single page and fail to add a splash of color. 

Take these pointers to heart and watch your traffic increase! 

Valerie Mellema

President

WordsYouWant.com

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The Importance of SEO Article Marketing Strategies

It is story time again.  This story will help to prove a point about SEO article marketing strategies.  Once upon a time in the 1980s, there was a car dealer that really hit it big.  He must have sold twenty cars a week at the peak of his career.  In the 1990s, business was slower but still allowed him to maintain a comfortable living.  Then came the 2000s and business really started to come to a halt.  Why?  Easy—this old car dealer, as smooth a talker as he ever was, was still living in the 1980s.  Article marketing strategies were not totally non-existent back then, but certainly integral to success the way they are today.

He wasn’t looking towards the future.  In fact, he never really thought that Internet marketing would take off the way it did.  If you tried to talk to him about social media marketing today, it would be like trying to explain molecular science.  He much preferred to run his newspaper ads, sell cars by referral and generally get by from walk-in sales.  Who knows what happened to this 1980s hotshot.  Maybe he went the way of the Rubik’s Cube.  Maybe he retired and is living happily in Costa Rica.  Maybe the economic collapse of 2008 did him in for good.  Who knows?

The fact of the matter is that there are millions of businesses just like his, that are struggling even now.  Perhaps in 2009, business owners are aware of SEO article marketing strategies and Internet marketing, but maybe they just don’t know how to access it or where to begin.  They might not know anything about a website or about how to submit to an article directory.  They might not know EzineArticles from E-How. 

If you are one of these businesses, or know someone like this, then like the 1980s public service announcement once said, GET HELP NOW.  It’s time to swallow your pride and forget everything you thought you knew about marketing.  It’s time to start communicating with the audience of today through article marketing strategies.  The audience that is always online and frequenting websites like Google, Yahoo, MSN, CNN and even The Onion.

The best way to communicate with the audience of today is to invest time, money and energy in Search Engine Optimization and article marketing strategies.  This is the best way to get higher rankings in keyword searches and the best way to retain a human audience.  Rather than hire a ghostwriter individually, it might be more cost-effective to order an SEO package, complete with a series of articles, blogs and press releases.  For a low price you can get a full order of Internet marketing—the 2000 era marketing that will get you noticed in this cutthroat online society.

Valerie Mellema

President

WordsYouWant.com

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PPC Results with Article Marketing's Low Cost?

Of course not! However, article marketing is beneficial to the life of your business versus daily like PPC.  Let me explain:

Pay per click has daily fees because you are charged for every single click.  For example, if you're website receives 100 clicks a day, it would cost you anywhere from $100-$350 a day for just one keyword.  I can't count the number of times I have been told by my clients that pay per click wasn't worth the investment for them.  Needless to say, they have been enjoying their article marketing campaigns for some time now. 

To understand article marketing, it's vital that you absorb it's true definition.  What is article marketing?  Article marketing is like your "safe" investments and even better, it will pay you back for your business's lifetime.    It's really simple.  Once you purchase your articles, the rights are completely yours and they can be submitted to top directories.  In fact, you can even use the articles on your website or anywhere else that you would like.  It's like getting double the product for one price and it gets better. 

How does it get better?  Because, the copyright is now yours, that means for the lifetime of these articles, they will be directing traffic back to your website.  Think about it! Is ten articles that you paid $195 for worth getting lifetime links out of?  Of course it is, even if it is only generating you twenty hits a month for the rest of your business's life.  I don't know about you, but if you only sold your product to one of the twenty, you'd still come out way ahead considering it will be working for you indefinitely.  And the hits you get will be way more genuine and organic because these are usually people searching for information before purchasing. Article marketing is an investment and it's important that every website owner understands the longevity of this strategy.  

So, what about pay per click?  There's not necessarily anything wrong per say with pay per click, but it can be a high risk game.  Because you're charged for every click, you have to depend on it generating enough sales to cover the expensive fees associated with pay per click.  I do believe pay per click can fit into some businesses and be successful, but article marketing is a win-win situation for everyone involved, not to mention you are planting seeds that will grow as plants for the rest of your business's life. 

Does article marketing help my search engine rankings?  Absolutely!  Each article includes a resource box at the bottom. The resource box can contain 2 links and these links are created using your keywords as anchor text. By linking keywords, the search engines see your site as an important resource on the designated keywords and therefore increase your search engine ranking.  The more articles with linked keywords, the more important your website appears to the search engines.

Do I get to be the author because the articles are ghostwritten?  Yes!  That's one of the best perks of article marketing.  It doesn't matter if it is your name, your pen name, your company's owner name, or your dog's name, you make that decision.  In addition, the articles will be written in a style that is designed to educate and inform your readers.

 In the end, you look like the expert for making a safe investment with article marketing.  Article marketing is not the only content that can work for you. It is important to create content in a variety of ways such as blogs, PRs, and making sure your web content is up to par.  

Valerie Mellema

President

WordsYouWant.com

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3 Tips for Successful Ezine Article Submissions

One of the biggest concerns and issues people have with submitting articles EzineArticles.com is getting them approved without any glitches.  There are a few traps that I’ve found that will almost guarantee your articles will be accepted by this massively important article directory.

1.       Don’t go keyword crazy.  They have a 2% keyword density rule and that includes the keywords that you include in your resource box.  In addition, if your article is about “skin care” for instance, don’t go crazy using the word “skin.” Even though the article is about skin and skin care, the directory will pick up those individual words as keywords.

2.       Don’t include locations in your titles.  The directory will automatically decline articles with locations in the title.  Use your geo-targeted keywords in the article body and resource box only.

3.       Don’t use your company name in the article and don’t be too promotional.  These get declined for, well, being overly promotional.  Your place to advertise is in the resource box.

Following these three tips will help to ensure that your article is accepted by EzineArticles.com as well as other directories that have similar rules.

Valerie Mellema

President

WordsYouWant.com

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Four Things to Know About SEO Article Writing

SEO article writing is indeed a smart way to market your company online.  However, there are some misconceptions floating around on the net as to what SEO is and what it can do.  Take it from me, an SEO consultant, who has worked in the business for a number of years—there is a lot more to online sales than just writing a few good articles.  Here are four things to know about Search Engine Optimization.

1. SEO must speak directly to the audience.

Buying prewritten articles or republishing articles is the cheap alternative to ordering SEO packages.  However, these articles do not communicate directly to the reader.  They do not motivate people to take action and they build no sort of foundation.  You can also group “spinning articles” and generic articles into this category.  If you can’t communicate directly to your reader then you cannot make sales.

2. SEO requires some technical expertise.

 

You can’t simply write a few articles for your website and expect your company to take off.  Each page of your website has to be optimized.  Your site has to be submitted to search engines.  Your keywords must be carefully researched and strategically inserted into each article.  Half of SEO article writing is in good content and the other half is in formatting, following guidelines and keeping a pulse of the search engine industry.

3. SEO is not self-promoting.

There are some cases in which a website owner might publish a self-promotional article.  In general though, promoting your company name in each article is not a good idea.  It gets you disqualified from all the major article directories.  When battling it out in web copy, you lose in head-to-head competition with other sites that have more informative content.  Besides, the audience just doesn’t buy it most of the time.  Good SEO article writing is educational; it gives people a reason to click on your site besides just lots of yelling. 

4. Great SEO article writing also requires a full campaign.

It’s not enough to write a few great articles and then retire from the business.  You have to regularly feed the major search engines with good content.  You also have to submit to multiple article directories and try a variety of article types, such as press releases, blogging, long essays and short blurbs.  In business, you have to experiment to see what makes your audience respond. 

SEO article writing can help you in all of these matters.  Contact an SEO consultant to learn about pricing and packages.

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Why Should You Hire an Ebook Writer?

What purpose does hiring an E-book writer serve, anyway?  An E-book is a book like any other, but it can be produced for dirt cheap in comparison to a print book.  Whereas publishing companies release books exclusively for profit, you have the option of creating your own E-books for profit or as a promotional item to boost sales to your main product. 

Some web owners make a killing off their E-books, selling them for $50 a piece.  Others may give away E-books are a purely promotional item.  As the reader looks at the book, he/she becomes more convinced that the product will work.  You basically have an extra 50-100 pages to persuade your target audience to buy.  This is one great advantage to hiring an E-book writer.

 

E-books are attractive and fun to read for an online audience.  The best and most successful E-books all have the same formula.  They have a small number of pages, a lot of pictures (which you can find for free by typing in “public domain photos”) and short non-cluttered paragraphs that are easy to read.  A lot of E-books also contain humor and personal experiences, which help to endear the salesperson (or web owner) to the target audience. 

How much will you pay for an E-book?  The price can vary, depending on the subject matter as well as how many pages you want.  Some SEO firms may offer a special deal on an E-book if you also request a full package with articles, blogs, press releases and Search Engine Optimization. 

The E-book writer you choose should be experienced in writing full books.  A book is not just an extra long article.  Some of these books can exceed 100 pages.  The writer must have be able to smoothly progress from one chapter to the next.  The flow of personal conversation must continue.  Topics in the book should be expertly reported but emotionally conveyed. 

You also have to beware of writers that plagiarize material.  The best defense against this and other similar problems is to enlist the help of an SEO firm.  An SEO firm doesn’t just lend you one writer.  The service gives its promise that the book will be completed by the time agreed upon and that the content will be of high quality.

Start taking advantage of the E-Book revolution by hiring an E-book writer!  Accelerate your product sales while also supplementing your income! 

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including SEO packages, article directory submission, SEO article writing, ghostwriting, eBook writing, travel writing, equine writing and more. 

Valerie Mellema

President

WordsYouWant.com

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